A Guide to the Marketing Cloud Growth Email Builder

With the launch of Salesforce Marketing Cloud Growth and Advanced editions, new features have been introduced to enhance Salesforce Marketing Cloud account engagement. Salesforce is focusing on improving its Marketing Automation tools, and the latest addition is the Salesforce Marketing Cloud Email Builder. This user-friendly tool, along with updates to Salesforce Marketing Cloud email templates and Salesforce Marketing Cloud email design, simplifies email creation and helps marketers create more effective campaigns. Let’s explore how these new features can improve your email marketing efforts.

What is Salesforce Marketing Cloud Growth Email Builder?

Salesforce Marketing Cloud Growth Email Builder is a tool designed for creating email content within the Marketing Cloud platform. It shares the same user interface as the Lightning Email Builder, but it introduces notable differences in styling options, responsiveness features, and publishing workflows. Unlike the broader template-focused tools, it is specifically tailored for building individual email content rather than reusable email templates.

How to Get Started with the Salesforce Marketing Cloud Email Builder?

Here is how you can get started with the Salesforce Marketing Cloud Email Builder to create effective email campaigns with ease:

Access the New Email Builder

Begin by navigating to any Email Content page and clicking the existing ‘Edit in Builder’ button. If you’re working with existing templates, you can convert them, but starting from scratch might be more straightforward.

Set a Subject Line

Before using the builder, ensure that your email has a subject line. This step is required to proceed with the editing process.

Choose the New Email Experience

Once you click Edit in Builder, you’ll have the option to select either the existing or the new builder functionality. Choose New Email Experience to access the updated interface.

Explore the Updated Interface

The new builder interface might look slightly different, but it retains a familiar structure. You’ll find Components on the left for adding content and Preview in the center for real-time visualization of your email design.

Salesforce Marketing Cloud Email Builder New Features

Let’s take a look at the new features of Salesforce Marketing Cloud Email Builder that make email creation simpler:

New Components for Flexible Email Design

The builder now includes additional components like Divider, Heading, and List, which streamline email creation. Dividers, which previously required custom HTML, are now built into the tool, offering a cleaner and faster approach to email design. Images are conveniently grouped under the ‘Media’ section, while layout options are available in the same panel for quick customization. These enhancements make it easier to create structured and visually appealing emails without technical expertise.

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