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Manufacturing Industry - Moving Towards Salesforce CRM? Let's Find Out

In the recent survey which included more than 700 manufacturing companies, it came out that the traditional methods among the manufacturers are diminishing as 95% of them are expecting a lot of changes in order to successfully establish their business. We all know that we are living in uncertain times as some changes in terms of a need, opportunity and primarily rethinking how to run a business effectively, especially after this pandemic is really important. For the same reasons we strongly believe that Salesforce for manufacturing companies is slowly becoming common and the early adopters will definitely benefit hugely because of this integration.

As we all already know that the wave of digital transformation is upon us and using the latest tools to run the business efficiently is the most obvious thing that businesses are running after. Let us have a look at what manufacturers are prioritizing to improve their operations.


Why Are Manufacturing Industries Looking to Integrate CRM?

Aforesaid, digital disruption has burst into the manufacturing industry as well as it has become important for organizations to either adapt or let their competition win the marketplace. And since nobody wants the manufacturing industry is embracing software solutions that help them become customer-centric and give them a competitive edge to stay ahead. Salesforce CRM implementation for manufacturing companies implies capitalizing on the recent trends for customer acquisition and retention whether they are B2B or B2C. Probably the biggest reason why manufacturing companies are looking at CRM tools like Salesforce. Moreover, the biggest pain points that CRM tools resolve with CRM are: 


  • Lower rate of customer engagement

  • Supply chain visibility

  • Integrated system  

  • Legacy tool

  • Sales forecast

  • Partner Management


How does CRM like Salesforce Resolve Manufacturing Pain Points?


Sales Performance and Lead Conversion

Two things are inevitable while running a business and that are sales performance and lead conversion. Both are nothing without each other and the Salesforce for manufacturing companies helps tackle both the pain points with ease. With the features like Sales Cloud, you can store all the sales conversions in one place, enabling the sales team to manage accounts, leads, communications, and primarily new opportunities within one system as there will be no more missed deals or opportunities. 


Enhanced Customer Satisfaction 

Manufacturing is a B2B business and if you think that customer experience is not vital in this kind of business then you are thinking it whole wrong. Customer experience is the most important aspect of any line of business. CRM tools like Salesforce help with improving customer experience as it collects useful data from customers, leads, and prospects and offers a 360-degree overview of their buying behavior and preferences. Allowing manufacturers to nurture relations and improve customer satisfaction substantially. 


End-to-End Supply Chain Visibility 

One of the major advantages of Salesforce CRM implementation for manufacturing companies is it can provide detailed and actionable information. This info can be further used in operations, inventory management, order processing, warehousing, distribution networks, and more in the manufacturing industry. With an efficient supply chain manufacturing companies have resources and rapid transport of material from the shop to the market. 


Summing 

It is safe to say that the manufacturing industry is moving towards CRM like Salesforce. Moreover, if you are also looking to integrate Salesforce solutions in your manufacturing plant then Manras Technologies, a certified Salesforce CRM consulting, implementation and staffing company can help you with all the operations

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