Manras Technologies

  Research indicates that the majority of sales continue to take place through traditional retail stores. This means consumer goods companies need to step up their game in retail and connect better with customers. That’s why Salesforce, a leader in customer management solutions, has come up with Salesforce   Consumer Goods Cloud.   Implementing Salesforce Consumer Goods Cloud in consumer goods companies provides a smart way to manage products, plan retail strategies, and boost sales in stores. In this article, we’ll check out the features of Salesforce Consumer Goods Cloud. We’ll also make a comparison of Salesforce Consumer Goods Cloud and Regular Salesforce in sales automation and explore the benefits of using Salesforce Consumer Goods Cloud for the consumer goods industry. What Is Salesforce Consumer Goods Cloud? Salesforce Consumer Goods Cloud is a suite of cloud-based software solutions tailored for companies in the consumer goods industry. It assists brands and reta...

In 2024, there’s a mix of hope and concern about the economy and consumer behavior within the consumer goods (CG) industry. Retailers are worried about prices dropping, and companies struggle to balance profit and growth. CG decision-makers are optimistic about achieving both goals by mid-2025 despite these challenges. Adapting quickly is crucial, especially with tools like the  Consumer Goods Cloud , which promises to improve operations and relationships with retailers. In this article, we’ll explore consumer goods sales trends, discuss the future of sales in the CPG industry, and how Consumer Goods Cloud for Salesforce automation can revolutionize CG sales. What Are The Key Consumer Goods Sales Trends? Before we explore how Salesforce for the  Consumer Goods Industry  can enhance retail operations, let’s take a closer look at the Consumer Goods sales trends: Embracing Data for Smart AI Effective data management is the foundation of success in consumer goods sales. By en...

  As spring blossoms, so does the excitement for the Salesforce Spring ’24 Release. This update is brimming with fresh features and improvements, set to enhance your Salesforce journey. In this article, we’ll take a closer look at the Salesforce Spring ’24 Release Notes, particularly focusing on the Field Service updates. We’ll explore the latest enhancements and additions to Salesforce Field Service solutions, providing detailed insights to help you understand and utilize these new features in Field Service for customer service excellence. What is Salesforce Field Service? Salesforce Field Service, formerly Field Service Lightning, is an integrated extension of Salesforce’s Service Cloud platform. It acts as a centralized system connecting customers, businesses, products, and services, facilitating seamless coordination of field service operations. Field Service innovations empower agents, dispatchers, and mobile employees with tools and information for optimal customer satisfacti...

  Recently, Salesforce introduced Tableau Pulse, a powerful tool to simplify the decision-making process for its customers. Available at no additional cost with all Tableau Cloud editions and Embedded Analytics solutions,  Tableau  Pulse leverages advanced generative AI and analytics to empower users to make better decisions, faster. In this article, we’ll break down the functionalities of Tableau Pulse and explore how the combination of AI-powered insights through the Tableau Pulse Salesforce integration aids in data-driven decision making. What Is Tableau Pulse? Tableau Pulse is an advanced tool designed to make data analysis more accessible and insightful. By employing generative AI, Tableau Pulse translates complex data into easily understandable language and visuals. This enables users to effortlessly uncover key metrics, gain valuable AI-powered insights, ask pertinent questions, and apply data to real-world business situations. Furthermore, Tableau Pulse operates w...

Keeping all tasks organized and synchronized is one of the benchmarks for the insurance business. Hence, automating routine activities will make the business efficient and also save employees time, which can be further utilized for the company’s growth. Salesforce workflow automation is a powerful tool that can optimize these routine processes and enhance business operations.  In this article, we’ll break down the functionality of Salesforce workflows and illustrate the configuration process and how  Salesforce for insurance  industry can streamline insurance policy approvals and insurance policy renewals. Understanding Salesforce Workflows Salesforce workflows streamline organizational processes by automating standard procedures, such as task assignments, email communications, and record updates. By configuring workflow rules, businesses can eliminate manual efforts, saving valuable time and ensuring consistency across operations. This automation enhances efficiency, all...