Manras Technologies

In today’s rapidly changing marketing landscape, businesses must have access to efficient tools that can help them connect with customers effectively. Recognizing this need, Salesforce has introduced the  Salesforce Marketing Cloud   Growth Edition. This new offering is designed to cater to the needs of small to medium-sized B2B companies, providing them with essential marketing automation features at an affordable price. In this article, we’ll take a closer look at what the Salesforce Marketing Cloud Growth Edition entails, explore its key features, and discuss how it can simplify processes for B2B SMBs. What is Salesforce Marketing Cloud Growth Edition? Salesforce Marketing Cloud Growth Edition represents a significant advancement in marketing technology. It represents the initial iteration of Marketing Cloud seamlessly incorporated into the foundational Salesforce platform, referred to as the Einstein 1 platform. This means that all the powerful features and capabilities of...

Consumer Goods sales representatives often find themselves needing vital selling information while on the go or in areas without Wi-Fi connectivity. Fortunately,  Salesforce Consumer Goods Cloud  offers a solution known as penny perfect pricing to address this challenge. By computing precise prices tailored to each customer’s discounts, available promotions, and other pricing conditions, it revolutionizes the sales process. In this article, we’ll explore how to enable penny perfect pricing, how it works and offer insights into its considerations, and limitations as a pricing automation tool. How does penny perfect pricing work? Penny perfect pricing leverages a powerful pricing engine to determine prices according to customer and product pricing conditions in different situations. Integrated with the ERP system, this pricing automation tool guarantees consistent pricing and seamless document processing. This enables users to efficiently calculate prices, preview or print invoi...

“Digital transformation,” which was once a buzzword, is today vital for corporate development and survival.  This complex and comprehensive path includes anything from implementing new technology to completely overhauling the company’s culture. The key goal is to successfully manage digital transformation, ensuring that it coincides with and promotes company profitability. In this article, We will walk you through business growth through digital transformation, focusing on effective, concrete techniques.   Evaluate and Coordinate Your Digital Approach The journey starts with a detailed evaluation of your present digital environment. Understand the digital technologies you currently use and how they affect your company operations. Identifying your strengths and opportunities for improvement is the first step towards digital transformation.   Recognise the sector’s Trend: Be aware of the direction your sector is going and how digital transformation is influencing it. This k...

As spring blossoms, so does the excitement for the Salesforce Spring ’24 Release. This update is brimming with fresh features and improvements, set to enhance your Salesforce journey. In this article, we’ll take a closer look at the Salesforce Spring ’24 Release Notes, particularly focusing on the Field Service updates. We’ll explore the latest enhancements and additions to Salesforce Field Service solutions, providing detailed insights to help you understand and utilize these new features in Field Service for customer service excellence. What is Salesforce Field Service? Salesforce Field Service, formerly Field Service Lightning, is an integrated extension of Salesforce’s Service Cloud platform. It acts as a centralized system connecting customers, businesses, products, and services, facilitating seamless coordination of field service operations. Field Service innovations empower agents, dispatchers, and mobile employees with tools and information for optimal customer satisfaction. It...